We have been learning different things in media: denotation is a word which we have learnt which means what a person is wearing, make up, uniform, it basically tells us what kind of person they are, rich or poor.
Connotation means the surroundings and what kind of place there in whether it being a school or an office, also red nail varnish has connotations of being powerful.
Serif font is the font which is used maybe formally or seems more traditional and old fashioned a good example of this is the font used for 'the independent', whereas sans serif is much more modern, more bold, informal and seems to be for a younger generation e.g. The sun which is a big bold title, white on red, which stands out alot.