The audience for this magazine seems to be for women aged between 18-35, it seems quite formal and for women who are earning a good salary. Its for women who are more fashionable,  also its for much more classy women, because of the colours used and not loads of gossip like closer or ok. I no that its for that kind of audience because of the way the magazine cover is set out, classy, non gossipy, certain colours, and i dont think people under the age of 18 wold find it very interesting, it doesnt really stand out, compared to 'HEAT' because heat has a very big bright red logo ontop of a white background. Also people under 18 and over 35 doesnt seem like the kind of people who would be interested in what keira knightly would be wearing becaus its either too expensive or it wouldnt suit a women over the age of 35!